Cookie Policy


1. What are Cookies?

Our website, like lots of websites, uses cookies. Cookies are small text files stored on your computer or mobile device when you visit web pages. They are widely used to make websites work, or work more efficiently, to provide us with information for different purposes and for you to have a more enjoyable browsing experience.

2. Cookie categories

2.1. First and third-party cookies

First-party cookies are set by the Steve Willis website to keep track of your profile information and to remember you when you return to our site.

Third-party cookies are set by third parties Steve Willis has a contractual relationship with. Thus, they are from a different domain than the domain of the website you are visiting. We use third-party cookies to enable specific functionalities and enhance the user experience.

2.2. Session and persistent cookies 

Cookies can remain on your computer or mobile device for different periods of time:

Session cookies exist only while your browser is open. These are deleted automatically once you close your browser.

Persistent cookies survive after your browser is closed. They can be used by the website to recognise your computer when you open your browser and browse the Steve Willis website again.

2.3 Strictly necessary and required cookies

These cookies are fundamental to website functionality. Without them, essential parts of the Steve Willis website cannot be used. Accordingly, these cookies are always activated on our website and cannot be switched off in our systems. They are only used when you visit our website and are usually deleted when you close your browser. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.  You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

2.4 Advertising and targeting cookies

Marketing cookies are used to offer content that is most relevant to you and adapted to your interests based on your browsing habits through the Steve Willis website. They are also used to measure and control the effectiveness of campaigns or content. For example, they register whether a website has been visited or not, the links you have followed, as well as which content has been used. This information is used to create an interest profile so that only content that is interesting for you is displayed. If you withdraw your consent to marketing cookies, this does not mean that you will see or receive less content as a result. Rather, it means that the content you see and receive is not tailored to your individual needs.

These cookies may be set through our site by our trusted advertising partners to be used for remarketing purposes – in other words, to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted content.

2.5 Analytics and performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance and functionality of the Steve Willis website. These analytics can include measurements of the popularity of a page, common patterns of how people browse around the website, and how frequently a certain feature is used. These cookies don’t collect information that personally identifies you as all information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. Our site also uses Google Analytics cookies.

2.6 Functionality cookies

These cookies enable our website to recognise you when you return to the website and to remember choices you make and settings (such as your language preference, username or the region you are in) so you don’t have to keep re-entering them whenever you visit our website again. This enables us to personalise our content for you. You may opt out of these cookies, but it will impact your experience on the Steve Willis website, and you may need to repeat certain selections each time you visit.

Steve Willis may display video content using Adobe Flash Player, delivered by Vimeo. Adobe uses Flash cookies (also known as Local Shared Objects) to help improve your experience as a user. If you wish to disable or delete a Flash cookie, go to: Please note that Steve Willis is not responsible for the content of external websites. If you do disable Flash cookies, you will be unable to access certain content (such as videos) on the website.

3. Cookies we use on the Steve Willis website

The table below explains the cookies we use on the Steve Willis website and why.

Cookie Subgroup and NameType (First of Third Party)RequiredDescriptionCategory/PurposeDuration (Session or Persistent)
.com – OptanonConsentFirst partyYesThe consent status of a visitor is indicated using the first party OptanonConsent cookie.Strictly necessary
.com – _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx, _gat_xxxxxxxxxxxxxxxxxxxxxxxxxxThird partyThese cookies are used to collect information about how you use the SWT website.Strictly necessary – GPS, YSC, VISITOR_INFO1_LIVEThird partyYouTube is used to embed externally hosted videos onto the website.Social Media – __utmz, __utma, _uv_id, __utmt, __utmc, bcookie, __utmbThird partySocial Media – languageThird partyFunctionality – lisscThird partyUsed to ensure there is correct SameSite attribute for all cookies in that browserSocial MediaOne year
.com – _gat, _gat_UA-5889502-1, _ga, _gat_UA-nnnnnnn-nn, _gidFirst partyThese cookies are used to collect information about how you use the SWT website.Performance
Google Analytics – _UTMAThird partyThis randomly generated number is used to determine unique visitors to our site – Expires after 2 years.Analytics
Google Analytics – _UTMBThird partyThis randomly generated number works with _utmc to calculate the average length of time users spend on our site – Expires after 30 minutes.Analytics
Google Analytics – _UTMCThird partyThis randomly generated number works with _utmb to calculate when you close your browser – Expires when you close your browser.Analytics
Google Analytics – _UTMZThird partyThis is a randomly generated number and information about how the site was reached (e.g. direct or via a link, organic search or paid search) – Expires after 6 months.Analytics
Google Analytics – _UTMVThird partyThis cookie lasts ‘forever’. It is a persistent cookie. It is used for segmentation and data experimentationAnalyticsYes
Vimeo PlayerThird Party This cookie saves your settings before you play an embedded Vimeo video. This means that the next time you watch a Vimeo video, you will get your preferred settings back.Social MediaOne Year
Vimeo vuidThird Party This cookie collects information about your actions on websites that have embedded a Vimeo video.Social MediaAfter Two Years
Vimeo _abexpsThird Party This Vimeo cookie helps Vimeo remember the settings you have made. This could be a preset language, region or user name, for example. In general, the cookie stores information about how you use Vimeo. Social MediaAfter One Year

4. Your choice

We use the “Strictly necessary” and “Required Cookies” to ensure that you get the most out of our website. These cookies enable you to navigate through the Steve Willis website and use its features. Therefore, these cookies are always active on our website.

We will only use ‘’Analytics’’, ‘’Advertising’’, “Functionality” and ‘’Social Media’’ cookies if you consent, which you will do automatically by accessing the Steve Willis website. If you decline, a single cookie will be used in your browser to remember your preference not to be tracked.

5. How can you change your cookie settings?

Generally, cookies aren’t used to identify you personally. They’re just here to make the website work better for you. However, if you don’t want the cookies on your computer or mobile device, you can manage and/or delete these small files as you wish.

You can manage website cookies in your browser settings, and you always have the choice to change these settings by accepting, rejecting, or deleting cookies. All browser settings are slightly different, so to manage cookies, you should check the Help menu of your particular browser (or your mobile device manual). To find out more about cookies, including how to see what cookies have been set, visit or

If you choose to change your settings, you may find that certain functions and features will not work as intended.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt-out of being tracked by Google Analytics across all websites, visit

6. Contact us

If you have any questions about our use of cookies or other technologies, please contact

 7. Changes to our Cookie Notice

We may make changes to this Cookie Notice from time to time. We will post any changes to here in the cookie policy. Any changes will come into effect the next time you engage with us after the changes have been notified. The current Cookie Notice was last modified in September 2023.